How to Promote Your Blog Like A ‘BOSS’ (Right After You Launch It!)
Note to the SEO Rebel Community: After sopping up this juicy morsel, head on over to Ana Hoffman’s blog to check out my insanely in-depth supplemental traffic case study guest post. You’re gonna love this.
So, you just bought your new domain name and hosting, watched a YouTube video and after about an hour of tinkering, figured out how to install WordPress; finally got a suitable theme and designed it to your liking, sat down and wrote your first post, hit publish… now what?
Well, it’s time to promote, of course!
Effective blog promotion is the thing that is going to get you on the map, fast. But, before you start seeing awe inspiring traffic spikes in your stats, you need to roll up your sleeves and prepare for some serious leg work.
This isn’t one of those posts that’s going to give you some rinky dink, noneffective, yawn inducing steps to follow. No ma’am (or sir).
I’m going to layout a simple (but not easy) ‘BOSS’ formula for promoting your blog and generating bee swarms of traffic.
Prepare to turn your blog into irresistible traffic honey …
In my experience, engaging in blog communities has been one of the quickest ways to build up some stellar traffic, almost immediately.
The key to promoting your content through blog communities is to actually get engaged and interact with the members (for longer than just the first few hours after you sign up). Just signing up and submitting your links, hoping that people will vote for them and visit your site ain’t gonna cut it.
You have to apply the reaping and sewing concept. As with any inbound marketing tactic, what you put out is what you’re going to get back.
The first blogging community I ever got engaged in was BizSugar. I hopped on this site, saw the awesome potential, and devised a set schedule for myself that was rather simple to follow:
- Vote for 10 to 15 submissions per day
- Post 5 high-quality comments on 5 submissions
- Cross post that same original comment to the actual webmaster’s blog as well, in a effort to build a direct relationship
Simple as pie, right?
This exact regimen is the way I began to interact and engage with the members of BizSugar, which is ultimately how I began to drive traffic and build a community around my blog.
And, guess what?
YOU can do the same thing!
If you stick to this same regimen (or an effective regimen that you concoct of your own), you’ll be pulling in your first gusts of traffic.
Oh, and BizSugar isn’t the only community you can get involved in; here’s a list of some others:
But this is only the beginning…
This is like having your own personal cheerleading squad, only it’s for your blog. A blogging alliance is basically a small group of bloggers that work together to promote each others content in a effort to help one another’s blogs grow faster.
This can be done in a variety of ways including forming a commenting tribe to leave feedback on each other’s blog posts, FB sharing and retweeting each other’s posts. This is a great way to start getting a lot of exposure and interaction on your blog, even in it’s early days.
This type of alliance strategy can even be expanded to include swapping guest posts, link roundup swaps, social media swaps and even YouTube video swaps – more on that in a bit.
So, where do you find people to join your blog alliance?
See step 1… the very people that you’ve been interacting and engaging with on the blogging communities can be part of your blogging alliance as well. All ya’ got to do is ask!
Nearly everyone you ask should be down to be in your alliance because you’ve been putting in the effort to build a relationship with them. Plus, who doesn’t want a chance to get even more free traffic and exposure?
I certainly do!
I am a huge fan of guest posting. This is by far one of the very best ways to not only promote your blog and generate a lot of traffic, but also build a wildly popular and creditable brand almost over night. Not to mention the list building awesomeness that comes along with it.
There are several ways that you can go about guest posting for a popular blog.
One of the most common ways is to simply pick a random blog (with high traffic, of course), take it upon yourself to write a guest post for the blog, and then submit it by blatantly emailing the webmaster (without actually connecting with the owner first).
I personally don’t think that this is a good way to go about it.
If you’ve hung around me for a while, then you know how adamant I am about building relationships first with authority bloggers. This is especially necessary when you’re attempting to get and stay on a top bloggers radar.
So, I suggest that you have some patience and first focus on building a genuine relationship with the blogger first (not just a one hitter quitter, no one likes to be used). Court them, take them out on a cyber date in a sense – with the definite intent of having a long-term blogging relationship that includes more that just guest posting.
You can begin building the relationship by first sharing their content on your social media platforms and by sending them as much free traffic as possible (on a consistent basis).
The free traffic part can be done in various ways:
- Start a link roundup on your blog and link to their recent blog posts
- Submit their content to blog communities and promote it for them. Be sure to help them get the maximum amount of exposure and traffic by doing all that you can to make their posts go “HOT” on the site (this will bring them much more traffic).
These are just a couple of the relationship building tactics you can use. For more in-depth info about exactly how to do this the right way, see this juicy post.
You may be thinking that this is too much work, but I’m telling you, it is SO worth the effort.
Following this process, I’ve gotten 3 unsolicited guest post spots on 3 highly popular blogs.
There’s a different dynamic and relationship that’s built when you’re the one being asked to guest post for a popular blog (especially after just coming out of the woodworks), instead of it being the other way around.
Social Media (Facebook/Twitter)
This is one of the most common ways to promote your blog, but if you’re just launching your blog and are in the beginning stages of building your online presence, it can be extremely difficult to get traffic from social media.
However, there is a secret to getting a lot of it, even with no significant following of your own.
Lean in a little closer so I can whisper the secret in your ear…
By leverage other people’s networks, of course!
When I first relaunched my blog, a good majority of my traffic came from Facebook and Twitter (and still does). But it wasn’t from my own efforts; it was from the shares and retweets of the people and top bloggers I’d built relationships with.
Yes, you do want to share your own content on your own social media outlets, but focus more so on getting other people to share your content. This goes right back to reaping and sowing. If you share others content freely, yours will be shared even more freely.
Oh, and your content can’t be sub-par either. Ya’ know the kind, some pieced together 300 or 500 word article that took you less than 30 mins to write (or someone you paid).
If you want your content to be shared virally on social media, it has to be insanely, out of this world good. I’m talkin’ crack like content.
That’s how you snatch and keep the attention of social media users and the big dogs.
Video is a stellar way to not only get fast traffic to your site, but highly interactive, engaging and targeted visitors to your site. Not to mention the residual traffic benefits of it.
I just began to seriously engage in video marketing the beginning of this year and I’ve notice that my audience is responding well to it.
For YouTube to work effectively, there’s a few things that you should do (outside of all the SEO jargon, which I’ll admit, does work rather well for video).
I won’t go into all the techy details. You know me, I’m all about simplicity and engaging directly with the people.
So, here’s my short list of how to bring in crazy traffic with YouTube:
- Just focus on being yourself in your videos. Don’t put on a fake front and expect people to flock to you, because they wont. People can smell phoniness from a mile away, even from behind a computer screen, so just BE YOU.
- You don’t have to be a video production professional to record videos. You can simply use a webcam or flip cam. You can even use your Iphone or Android to record them. What matters the most is the content of your video rather than the quality. As long as the quality is decent and you can be seen and heard, go for it!
As far as getting views and subscribers to your videos and channel, you can treat it just like you do blogging:
- You can contact other channel owners within your niche who already have lots of views and subscribers and ask to do a guest video on their channel.
- You can also build a vlogging alliance, and treat it the same way you would a blogging alliance.
- You can do video swaps, paid channel promotions for other channels to link back to your channel from their main YouTube page.
- You can even do JV YT giveaways with related channels, or a JV video series where each channel does a video about a specific topic over the course of several episodes and promote each others videos.
- You can simply embed your videos on your blog within your post to get more views (this is also good for decreasing your bounce rate).
- You can also cross promote your blog and your channel. Within your blog posts you can link back to your channel to encourage more people to subscribe and within your videos you can place a simple annotation that links back to your blog. Win, win!
How does these ideas sound to you? Pretty stellar, right? I think so.
Implementing these tactic will be extremely effective for getting a windfall of YouTube traffic and building a more authoritative, creditable brand.
Let me know when you launch your new channel. I’d love to check you out and subscribe. Maybe even do a video collab some time soon.
This is another simple and effective way to promote and drive traffic,while building relationships. Blog commenting is the staple way I first began to promote and drive traffic to my blog and I still do it faithfully, daily.
When commenting with the purpose of driving traffic and building relationships, for the best results one of the things you should focus on is only leaving high-quality blog comments. Not “one liner farts.” They stink and no one wants to smell them.
When you’re commenting focus on relating your experiences to the content that you’ve read in the post and being authentic. These are the type of comments that perform the best when attempting to promote and drive traffic, but more importantly, build relationships. You can find a detailed video of exactly how to do this properly and more inside of our exclusive members area.
When used properly, link roundups can prove to be a promotion and traffic goldmine. Not to mention, a stellar relationship builder.
A link roundup is basically a compilation of links of the very best content from around the net. Your roundups can be emailed exclusively to your list of subscribers on a weekly basis, or you can create a weekly feature post for the content (which is what I do).
Link roundups work to generate traffic in two ways:
- You can submit your content to be in roundups to get traffic to your site
- Or you can create your own roundups to draw visitors and authority bloggers to your site (I do the latter).
However, I would suggest you aim for both.
For these to work properly, you have to first create impeccable, world class content. That is, if you want your content to be featured in a roundup. You also should focus on building relationships with bloggers that do popular roundups.
Some webmasters that do regular roundups are:
- Kristie Hines of Kikolani.com (you can be featured in her roundup by submitting your best content for the week to the Social Media Examiner group she runs)
- Anita Cambell of SmallBizTrends.com (you can be featured in Anita’s roundup by submitting your content on and being an active member of BizSugar)
- Ana Hoffman of TrafficGenerationCafe.com (She just started doing roundups. Yay, Ana! To possibly be featured in her roundup, become an active part of her blog community, leave lots of high quality comments and reach out to her directly)
- And, myself; I also do regular link roundups as well. (to possibly be included in my roundup, become an active part of the SEO Rebel community, comment frequently – keep in mind quality, share our content and reach out to me directly)
As I mentioned, you can also begin to do your own link roundups as well. This is killer for building fast traffic and getting on the radars of top bloggers. I would suggest that you post your roundup on a weekly basis as a blog post. You can see some examples of how to do this here.
Be sure you’re only including the very best articles you’ve come across for the week and content that you’re sure your audience will benefit from.
Also, be sure to email or @Twitter mention the bloggers you include to let them know you’ve linked out to them. This is also a great way to get even more traffic to your site, because 99% of the time they’ll share your post with their social networks as well. Doing this on a regular basis can also lead to future mentions by a top blogger in one of their own posts, which = even more exposure.
Hand claps for free exposure!
Isn’t it clear by now???
Build relationships, build relationships, build RELATIONSHIPS!
That’s the true key to building sick server crashing traffic in no time. And, these are the exact things that I focused on to build up this blog so quickly.
Creating relationships with up and coming bloggers and top bloggers in your niche is a mandatory prerequisite for becoming a blogging superstar.
It’s ineffective, boring, and if it does somehow work for you, you’ll be turtle walking towards your goal.
So how about it?
Do you think this ‘BOSS’ formula will work for your blog? What are you currently doing to promote your blog? What changes will you be making? Let me know in the comments below!
Also, be sure to “like”, share, and Tweet this post if you found it helpful.
See ya’ around the net!
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