Some of you seasoned IM’ers may be aware of this method so this post is specifically for you new marketers that my need other ways to generate traffic and build your subscriber list.
Paid marketing is one of the fastest ways to build a laser targeted list of subscribers and start generating quick cash flow. While SEO on the other hand is also great for generating targeted traffic, let’s face it, it can be slow as cold molasses and dang near evasive with the Google Gods engineering random updates whenever they get “in the mood”. Likewise, PPC (Pay Per Click) is one of the best paid marketing methods, but can drill a leaking hole in your wallet if you’re not careful.
If you have a marketing budget to play around with, here’s 5 steps to follow so you’re able to leverage and integrate the power of SEO and paid advertising while dodging the PPC learning curve.
So what is the remedy to the SEO madness??
Banner advertising… Yes, I know this may be considered an ‘old school’ marketing method but it’s still highly effective, especially when concocted in the way I’m going to describe here.
Ready? Let’s go
So, all you’ll need to begin this traffic geyser is the Google search engine and the Google Adwords keyword tool.
Step 1.) Go to the Google keyword tool and type in a keyword phrase related to your niche.
Google’s keyword tool is going to bring up the specific keyword you entered, as well as several other related keywords.
Here’s an example: Keyword “puppy training tips”
Step 2.) Sift through all the keywords that pop up and sort them by competition (high to low), then by global monthly searches (highest to lowest).
*What you really want to pay attention to is the keywords that have high competition and a high number of monthly searches. These are going to be your money keywords, more on that in a minute.
Step 3.) Select a few keywords and copy and paste them into the Google search engine. Our focus is going to be on the organic search results, more specifically the top 5 results.
These are the websites that are getting a high amount of traffic from those high competition, highly searched keywords.
*When doing this step, steer clear of personalized results. Be sure to log out of google/clear cookies/browser etc. first and be sure to target the right country’s search results if you’re not currently in it. Other ways to accomplish this are to use the anonymous browsing feature in your browser, or to do this step from a public computer (library, community center, etc.)
Step 4.) Click on and check out each of the top 5 website results for each keyword you enter into the Google search engine.
*What you’re looking for are any banner ads or advertising space the website might have available.
If they do offer advertising space then do the happy dance!! You’re about to cash in
*Be sure to look for sites that have advertising space ABOVE THE FOLD. Meaning that your banner ad will be visible to each visitor before they ever scroll down the page. Banner ads above the fold will increase your CTR (Click Through Rate).
Step 5.) What you’re going to do next in contact the webmaster and purchase advertising space on their website. The prices will vary depending on the sites individual advertising packages. However, they shouldn’t be too pricey.
If the webmaster doesn’t already have advertising packages set up, suggest a monthly rate you’re willing to pay them to place a banner on their website and see if you can work out a deal.
Now it’s time to kick back with your favorite drink and want the ca$h roll in
You’ve just got yourself some killer SEO optimized paid advertising on a high traffic website, targeted specifically to keywords in your niche!
And the best part about this traffic strategy is that there’s NO CAP to how many different keywords and sites you can do this with.
You can literally wash, rinse, and repeat and do this for HUNDREDS even THOUSANDS of high traffic/high competition keyword phrases in your niche.
WITHOUT the risk of dumping buckets of your hard earned dollars overboard into the dark sea trying to master Google Adwords or PPC.
Take the first month to test out the sites traffic and conversion rate. If you find that it’s profitable, RUN WITH IT!
Once you’ve found a handful of sites that are converting well for you, you can always contact the site owner and see if you can work out some kind of discount deal to keep your banners running.
- To ensure the accuracy of the amount of monthly traffic that the website you choose gets, you can use sites like Compete.com and enter the URL. You can also use sites like Quantcast.com to do this as well, but this site may not be as reliable.*Being armed with this information will help out greatly when negotiating advertising on those websites.
- If you have an affiliate program you can also offer the site owner a cut of each sale instead of a flat fee. This may get you exposure beyond banner ads and get a “featured” placement. If the site makes money from every sale, they are apt to give you a more prominent ad. (This could also lead into doing solo ads with the site owner. Or a getting a spot in their autoresponder series promoting your affiliate offer resulting in more passive residual traffic and sales.)
- Don’t be afraid to contact them if they are already running Google Adsense ads. Google takes a split of their profit on those ads so if you were to ask them what they make from that banner currently, you could still pay them more than that and get the banner space for cheaper than if you were to go directly through Google Adwords.
- You can also do this exact same strategy when looking for solo ad providers in your niche.
“There ya’ have it!”
I hope this was helpful and beneficial to those who are looking for additional paid marketing methods.
If you have any questions or need clarification about something within my post, leave a response and let me know.
Also, if you have anything you’d like to contribute or add in regards to this, case study results, etc. I’d love to hear it!
See ya’ round the net!