My #1 Struggle Within My Business…(this is kind of personal)…

Ya’ know one of the biggest things I struggled with when I first
got into internet marketing?

It was actually just figuring out “how” to get started.

Sure, I heard all the amazing stories about how Mr. “Guru” achieved
(insert amazing result here), but I never quite grasped the process
behind the results they claimed.

It was like being the only sober kid at a frat party.

And even when I did give in to all the hype and I actually purchased
the product, I always felt like there was still something missing.

I’ve literally spent thousands of dollars and countless late nights
trying to figure this thing out and ya’ know when it actually clicked
for me?

It was when I actually got away from all the hypey gurus and stopped
trying to chug down every keg can they threw at me.

A lot of gurus in this industry have the same bells and whistles.

They achieve an amazing result, throw together a product, hype the
heck up out of it, suck us into buying it and then after all of the
hype dust settles, we’re left there with this supposed magic system,
product, gizmo or gadget wondering why the switch seems to be broken
for us.

7 years in this industry has taught me a few things:

1.) Everyone is unique and has their own string of originality.
These “one size fits all” marketing systems may work for some but
not everyone and in order to build a solid online business you
MUST set yourself apart from the masses.

2.) Using hype to sell a product isn’t the best sales tactic,
especially when you’re not planning on investing your personal time
with your customers. Behind every email, there’s a real living,
breathing human being and you must take time to build a relationship
with them. You can’t just hammer them with hard hyped up sales pitches
and expect them to buy from you.

3.) People respond much better to real, concert, actionable content -
where they can actually witness first hand “how to” step-by-step
achieve a specific result rather than just coming in at the tail
end of the hype train.

This is the very foundation that I’ve built my business around and
it’s what I exemplify every week in the weekly traffic case studies
on my blog.

Concrete evidence, proof and “how to” steps to begin creating the
traffic results that you want to achieve in your business
- from scratch – even if you just started your blog yesterday.

On the other hand, I realize that everyone is not the same and
some people may require more attention than others.

So, I’ve decided to strip away all the BS, step up to the plate
and do something that most people in this industry aren’t willing
to do.

Be on the look out for my next email. I’ll be sharing with you
exactly what we’ve been working on to shut down the hype parties
disinfect the “guruitus”.

Speak soon,

Ti

P.S. Internet marketing is not just about making money online. It’s
about doing everything that you can to help others become successful
as well. As the old saying goes “If you help enough people get what
they want, you will always get what you want.”

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  • http://www.linkedin.com/pub/terrance-charles/10/540/32b Terrance Charles

    BINGO! You’ve ht the nail right on the head TI and that’s so True when it comes to IM. If you help enough people get what they want, you will always get what you want also. And, it’s such a pain to remember spending countless money on products that didn’t work. I still spend on a few, some deliver and some don’t.

    All those shiny objects are just distractions, when you invest in yourself that’s when you’ll start to get ahead in business and in life. Bottom-line being, anyone that wants to survice in internet marketing need these 3 basic principles. #1 Traffic, #2 a Email List, #3 Your own Product/High converting affiliate products on the back-end and if you can turn that into a membership site, even better for residual income.

    Great post TI :)

    • http://facebook.com/profile.php?id=100002102294177 Ti Roberts

      Thanks for the comment Terrance! I appreciate the support. I’ve become a HUGE advocate of branding, being original and promoting your own unique personality. That’s what I love the most about the blogging and IM – you don’t have to conform. There’s many people who blog about the same topics and ideas, however, it’s their unique personality and originality that I’m drawn to.

      These cookie cutter shiny objects may help you get a start with making money online, but to have true longevity in this industry you MUST invest in yourself and invest into developing and mastering a specific skill. Marketing systems are here today and gone tomorrow, but if you really invest in developing a true skill set, the company or product you promote is a non-factor. Having a real skill set in IM allows you to pull money out of thin are 1000x’s over. And that’s the difference between those who make it and those who don’t.

      Thanks again for dropping by and commenting Terrance. I’m glad to have connected with you :)

      Ti

  • http://twitter.com/creatingastore Creating Webstore

    Very nice take on things Ti.

    While I am in a niche that is different from yours, I feel that we all have a lot in common.

    With that being said, you have “gurus” trying to sell some magic in all niches. When in reality, most of those “gurus” are only good at selling concepts.

    It’s like Donald Trump said when he started showing people how to become successful in real estate. He basically said that his track record proves that he knows what it takes to be a successful realtor — unlike the others that only sell information about being successful in real estate, but were never really involved in real estate.

    It’s like us, you prove that your internet marketing skills work. I prove that my skills in selling online work. Terrance Charles proves that his Twitter skills and other marketing skills work.

    While others try to prove similar ideas, yet have others doing the research for them and aren’t even capable of building traffic on their own. Instead they have marketers in their niches (affiliates) sell their ideas for them.

    - Danny

    • http://facebook.com/profile.php?id=100002102294177 Ti Roberts

      Hi Danny,

      I 100% agree with you. Gurus are great at selling concepts and pushing “the dream” but I think a lot of them forget to what’s really important, and that’s really building true connections with your readers/subscribers catering to what they really need – the “how to” not the “why to”.

      I can know “why” I want to do something all day long but if I have no concrete “how to” knowing “why” does me no good. That exact point is one of the BIGGEST things I’ve learned over the past 2 months.

      My aim is to dispel all the concepts and create concrete content that lays out the exact steps of “how to” get to your “why” not only as quickly as possible but for the long-term.

      It’s like the saying goes: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

      Thanks again for dropping by and commenting. I appreciate it!

      Ti

  • http://alekseyzuravlov.com/ Aleksey Zuravlov

    Hi, Ti!

    “It was like being the only sober kid at a frat party.” That was funny :D

    And I agree with your 3 main points. There is definitely no “one-size-fits-all” strategy.. Someone might excel at technical stuff, someone at communications, etc.

    A lot of those gurus make money from their “launches”. As you said they hype out the hell out of their upcoming products and usually sell a lot of stuff.. Just by exaggerated claims. And then think about next launch.

    Plus it’s so much easier to get people in when you can throw ridiculous numbers around (screenshots, videos).

    Side question.. I know that you are moderator on bizsugar.

    So maybe you can help me with this – I’ve submitted few posts already and nothing is showing up (published – 0). Does it take a lot of time to get your “story” published?

    Or there might be a problem with the content?

    Best wishes,
    Aleks

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